Make It Work Campaign

PEOPLE WHO WORK HARD DESERVE MORE THAN A DECENT LIVING. WE DESERVE A DECENT LIFE.

We helped put issues like quality, affordable child care, paid family leave, paid sick days, and equal into the national spotlight in the lead up to the 2016 election.

We teamed up with some of Hollywood’s most visionary creatives, such as Issa Rae, to produce content that truly spoke to people. Over the course of the campaign, our online content was viewed more than 30 million times.
We launched deep, community-driven organizing programs in Iowa and Nevada, winning a 2016 Pollie Award from the American Association of Political Consultants for best field campaign.
We cultivated a squad of over 200 brave Ambassadors — largely women of color — who shared their personal stories and created a new pipeline of leaders. Make It Work Ambassadors have gone on to become organizers and elected officials who are carrying the torch for women and working families.
We mainstreamed a bold policy agenda that would make a material difference in the lives of women and working families. Our child care proposal was adopted by major candidates, and we helped introduce a landmark piece of legislation, the Child Care for Working Families Act.

We built a small, nimble team of social change leaders, communications and cultural strategists, policy experts, and veteran organizers who artfully wove together our different lines of work.
We embraced the idea that popular culture is the backdrop against which American life plays out — including our politics and policy. Through that lens we executed a strategic communications program that met people where they were, engaged them as who they were, and honored their complexities.

We championed a “go big or go home” approach to pocketbook policies, advocating for forward-thinking solutions that were considered ambitious just six or seven years ago, but have now become part of the mainstream.
We developed a new pipeline of leaders — primarily women and people of color — who created a unique blend of political and cultural organizing that they used to mobilize and engage their family, friends, neighbors, and communities.